Clarity. Simplicity. Humanity.
Welcome to Straight Up.
We’re a relationship-centric marketing consultancy based in San Francisco and Los Angeles led by integrated marketing veterans Beverly Debolski and Katie Rosenfeld. At Straight Up, we use the awesome power of marketing to support the work of changemakers—whether entrepreneurs, organizations, or established companies—focused on solutions to the urgent and important challenges we collectively face.
We call our unique approach meaningful marketing as it results in meaningful experiences for the people you serve and meaningful outcomes. And it informs everything we do: from insightful and carefully considered strategy to compelling campaigns that build strong relationships and deliver real-world and bottom-line impact.
Industries Served
From start-ups to foundations, B Corps, large tech companies, and small-to-mid-sized businesses, we have deep experience working with a wide range of organizations, including:
- Climate Tech
- NGOs & Non-profits
- Foundations
- Health & Wellness
- Technology
- CPG
- Financial Services
- Entertainment
- Lifestyle
- Retail & Catalog
Beverly is an integrated marketing executive and founder of Straight Up Marketing. Through her work, Beverly has helped advance the causes of sustainable design, reducing harmful chemicals in consumer products, and improving mental health.
She led global marketing teams at Autodesk for more than 10 years and transformed the marketing practice at EO Products, a consumer products B Corp dedicated to sustainable manufacturing, as the company’s VP of Marketing. Most recently, she led the charge for Headspace for Work, the digital mental wellness pioneer’s B2B brand, including integrated marketing strategy and organizational design.
Through Straight Up, Beverly aims to share and live her marketing philosophy driven by two core beliefs: Everyone’s success begins and ends with relationships, and that marketers have the power to drive change.
Her promise to you: She’ll always tell it to you straight (with a touch of humor).
Katie is a marketing leader with a knack for guiding organizations in how to creatively and effectively tell their stories. She has designed and implemented global marketing programs for Fortune 500 companies—including Autodesk and HP—as well as global NGOs and local non-profits. Prior to Straight Up, she led marketing communications for AllRise, a European NGO focused on climate action.
Through her work and personal interests, Katie has developed a fluency in sustainability and social impact issues, allowing her to serve as an essential bridge and consensus builder between varied stakeholders. She uses data and a healthy dose of optimism to craft stories that will move people to action. And she approaches each project with the holistic perspective of a business consultant, the experience of a seasoned marketer, and the passion of a mother acutely aware of the world her children will inherit.
Her promise to you: She’ll always be authentic and transparent—and will make sure your marketing communications are, too.
