We design meaningful marketing experiences to
build relationships and amplify your impact.
Whether your goals are to spark conversation with thought leadership, raise awareness, or deepen engagement and increase revenue, together we’ll identify your opportunities, craft your one-of-a-kind narrative, and help you connect with the right audiences to build lasting relationships that will serve you—and your cause—for years to come.
Our trusted process requires deep understanding, an empathy-driven strategy, tactical action plans, and getting the right team in place to set you up for success. We customize all of our services to you and your needs.
Research & Diagnostic
If you’re not sure where to start, this is it. Our diagnostic process is designed to establish a strong foundation of understanding—across brand, audience, marketing, communications, and more—before springing into action. We’ll identify your goals, clarify needs, and pick a place to start. Here’s how:
- Map your audiences’ current marketing and communications journey, both online and off
- Assess the marketing and communication gaps, brand and business opportunities, and further research needs
- Sketch out an ideal future state and identify top priorities for getting there
- Determine how to move forward with your resources
Strategy
We’ll develop the necessary strategies—brand and/or marketing—and a time-bound tactical plan that connects the findings from the research and diagnostic phase to what we’ll do to improve the customer experience, week by week and channel by channel. Such a plan can include:
- Competitive positioning and messaging
- Marketing content, campaigns, and creative
- New or updated websites, apps, and eCommerce experiences
- Customer acquisition and loyalty/retention programs
- Media strategy and placement
- Sales execution and enablement
Execution
We’ll work with your on-the-ground teams, agency partners, and vendors to bring your integrated marketing roadmap to life. To do so, we’ll bring in trusted subject matter experts as your needs require. Implementation could include:
- Strategic oversight to ensure all strategies are implemented properly
- Tactical oversight of campaign and content development and distribution
- Creation of brand identity and brand assets
- Development of all creative assets for marketing content, campaigns, and websites
- Performance analysis and optimization planning
Organizational Design
We’ll help you build a high-functioning marketing team from scratch or transform an existing one by making sure you have the right expertise, processes, ownership, communication, and culture in place. Here’s how:
- Partner with you to assess your organizational needs and develop a customized strategy
- Develop a framework to assess team talent and cross-team collaboration
- Define roles, responsibilities and processes for teams and individuals
- Outline stakeholder management strategies, including how to get buy in